MAROC Ligne aérienne Marrakech New York
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Agence Ecofin
Tuesday 26 March 2024 Last update on Tuesday, March 26, 2024 At 7:00 AM

The Moroccan National Tourist Office (ONMT) confirms its strategic positioning in the American market by joining forces with the American airline United Airlines. The strategic agreement between the ONMT and United Airlines concerns the launch of a new airline linking Marrakech and New York.

This historic choice of the first point-to-point connection of an American airline to Morocco and North Africa, results from numerous promotional actions carried out by the ONMT teams for the American market, in line with the ONMT “Light in Action” action plan and the 2023-2026 tourism strategic roadmap.

Scheduled from October 2024, the Marrakech – New York route will be operated by a 167-seat Boeing 767-300 configured with United’s award-winning cabins: Polaris, Premium Plus business and Premium Economy, with three weekly frequencies. , Tuesdays, Thursdays and Saturdays.

The winter seasonal line will be operated from the Newark/New York hub from October 31, 2024, with the possibility of developing it into an annual line. With the launch of this direct route, United Airlines becomes the only American airline to offer direct flights to a North African country.

“This historic announcement is a guarantee of confidence in the Morocco destination and reinforces our promotion strategy on the American market. We are proud today to be the first destination in North Africa to be served by one of the largest American airlines. The strength of this company, world leader in terms of destinations served with more than 345 destinations, will allow us to further position ourselves in this Premium market. In 2023, we welcomed 388,000 American tourists. The launch of this historic route brings us closer to achieving our medium-term objective of reaching one million tourists and is part of our aggressive action plan to strengthen our presence in this high value-added market. underlines Adel El Fakir, director general of the ONMT.

And Marcel Fuchs, International Sales Director of United Air Airlines continued: “We are proud to be the first and only airline to offer direct flights from Marrakech to the United States, thus allowing our customers in Morocco to benefit convenient connections via our New York/Newark hub to 76 cities across the Americas. Thanks to this new air route, the ONMT has succeeded in connecting Marrakech to 2 major North American hubs in 2024: Montreal from June with Air Transat and New York from October with United Airlines.

Strengthening air links from the United States to Morocco will help consolidate the positioning of the Morocco destination in this market which represents nearly 81 million travelers.

This new air route also enriches the existing offer from the United States to Morocco, with the New York-Casablanca, Washington-Casablanca and Miami-Casablanca lines operated by Royal Air Maroc.

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