On bad terms with the institutions not speaking out clearly against piracy, BeIN Sports continues to collaborate with companies committed to this problem. Having turned their backs on the Italian league, the operator continues to collaborate with their English counterparts.
BeIN Sports will broadcast the Premier League in the Middle East and North Africa until 2025. The Qatari operator has reached a deal, worth $ 500 million, with the English league to obtain these rights which allow it to continue broadcasting the competition at the end of their previous agreement which expires in 2022.
Nasser Al-Khelaifi, chairman of BeIN Sports Media Group, said he was delighted to have reached an agreement. “We experience it as an endorsement of our company’s approach and are delighted to renew our trusted partnership with the Premier League. This agreement shows that the rights holders who do the most to protect their intellectual property are also making efforts to promote their broadcasting rights ”.
“BeIN Sports has a wealth of experience in providing premium content for the Premier League, and our clubs have won millions of fans across the Middle East and North Africa thanks to the important sponsorship role played by it. ‘operator,’ commented the English league.
Source Ecofin Agency