Friday 25 September 2020
Last update on Friday, September 25, 2020 At 2:44 PM
The operation will be done with the Ministry of the Environment. Vodafone Egypt plans to offer discounts and bonus points in its stores to those who engage in the project.
Along with the Egyptian Ministry of the Environment, mobile operator Vodafone Egypt is committed to the recycling and safe disposal of electronic waste, including damaged mobile devices, considered hazardous to the health of the citizen.
The CEO of the telecoms company, Alexander Froman, signed a cooperation protocol to this effect on September 15, 2020 with Minister Yasmine Fouad.
The Minister of the Environment indicated that the cooperation with Vodafone Egypt is part of the E-Tadweer project, the “Prepare yourself for green” campaign initiated by her department and intended to awaken the ecological awareness of the populations.
Under the terms of the protocol, Vodafone Egypt will provide technical support by allocating places for electronic waste disposal at some of its branches nationwide. The telecoms company will also participate in the electronic marketing of the project and will implement an incentive system for all those who dispose of electronic waste, through points redeemed for discounts on purchases in Vodafone stores.
In the Global E-waste Monitor 2020, statistics reveal that Egypt generated 586,000 tonnes of electronic waste in 2019. The figure represents 20.21% of the 2.9 million tonnes of electronic waste recorded in Africa in the year. last.
Source Ecofin Agency
