The Israeli companies El Al and Israir have resumed their links with Morocco. In September, a third Israeli company, Arkia, will offer flights between the two countries. With a Moroccan diaspora estimated at 800,000 people, the Israeli market represents great potential for the destination Morocco. Currently, 50,000 to 80,000 Israelis visit the Kingdom annually.
The first two Tel Aviv-Marrakech flights operated by Israeli companies El Al and Israir landed on July 25 on the tarmac at Marrakech Menara International Airport. These new lines follow discussions held by the Moroccan National Tourist Office (ONMT) for several months with Israeli tourism professionals.
As soon as relations between Morocco and Israel resumed, the Office mobilized itself with the major players in distribution and travel in Israel in order to best support the establishment of direct air links between the two countries. . The sales and commercial vice-presidents of the Israeli company EL AI attended the event and were greeted by Adel El Fakir, general manager of ONMT. A memorandum of understanding was signed between ONMT and the airline El Al, defining the framework for the promotion of the destination Morocco.
El Al’s flight also carried on board tourism professionals, as well as a dozen Israeli journalists and influencers, invited by ONMT. These guests are staying in Morocco until early August. On this occasion, the ONMT is organizing a series of meetings, bringing together Moroccan and Israeli professionals, in Marrakech and Essaouira, in order to generate commercial benefits for the destination Morocco.
It should be noted that El Al will offer three flights per week between its Tel Aviv Ben Gurion base and Marrakech Menara airport, operated by Boeing 737-900ER which can accommodate 16 passengers in business class and 159 in economy. As of August 10, El Al will also operate three weekly rotations to Casablanca Mohammed V airport. A third airline, Arkia, will launch its flights from next September.
With a Moroccan diaspora estimated at 800,000 people, the Israeli market represents great potential for the destination Morocco. Currently, 50,000 to 80,000 Israelis visit the Kingdom annually. A figure set to grow with the multiplication of air links between the two countries. 200,000 Israeli visitors could be expected in the first year in the various segments: family or religious tourism, leisure tourism, business travel and MICE (Meetings, Incentives, Conventions & Events).
The commercial contacts established by the Moroccan National Tourist Office and these Israeli companies will help to consolidate a significant capacity of seats from this new market.